Naturewise began as the organic alternative division of Imperial Sugar company. Imperial’s R&D division approached Spirits Branding for a full identity package to prepare these products for internal review as proof positive for Imperial to break into the organic alternative space in the sweeteners market. Spirits took inspiration from the texture of the natural sugars to create a branding package that included the logo, package design, print materials, website, eblasts and more. Executives at Imperial Sugar were blown away by the quality of work presented under an unforgiving deadline.