Paqui

Paqui

Paqui is an extremely successful division of Amplify Snack Brands, gaining notoriety with the “One Chip Challenge” for aficionados of all things spicy, who tested their limits on the Carolina Reaper Madness chip. Our own talented illustrator designed the packaging for the famous chip, along with many of Paqui’s other offerings. The success of this design remains a defining moment in the career of not only our illustrator, but in Spirits’ evolution as a full-service creative branding agency.